GeniusX
Retail & E-commerce

Dynamics 365 for Canadian Retail and E-commerce

Selling in three channels means three versions of the truth about your stock, until you connect them. Business Central sits behind the storefront and the store, so inventory, cost, and margin are the same number wherever the order came from.

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Where Retail & E-commerce operations break down

The same problems come up again and again:

Online storefront selling stock the warehouse already shipped out this morning

Margin by product line unknown because channel costs are allocated after the fact

Returns processed inconsistently across store, online, and marketplace

Seasonal buying based on last year's spreadsheet rather than actual sell-through

Business Central for Retail & E-commerce

Configured around how retail & e-commerce businesses actually operate:

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  • Native Shopify connector plus integration for other storefronts and marketplaces
  • Unified inventory across stores, warehouse, and online with real-time availability
  • Item-level margin including freight, duty, and channel fees
  • Replenishment and seasonal planning driven by sell-through, not guesswork

Dynamics 365 Sales for Retail & E-commerce

A CRM built around how retail & e-commerce teams actually sell:

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  • Wholesale and B2B ordering alongside direct-to-consumer in the same system
  • Customer segmentation and campaign targeting from real purchase history
  • Loyalty and repeat purchase tracking across channels
  • Key account management for retail buyers and stockists

Dynamics 365 Customer Service for Retail & E-commerce

Support and case management built for retail & e-commerce teams:

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  • Order, shipment, and return status in a single agent view regardless of channel
  • Returns and exchange processing with automatic inventory and credit handling
  • Case management across email, chat, and phone without losing the thread
  • Self-serve returns portal to take routine requests off the queue
Compliance

Built for Canadian Requirements

Correct GST, HST, and PST by destination province on every online order

Bilingual product and receipt data where French language requirements apply

Cross-border shipping to US customers with duty and customs treatment handled at the order

FAQ

Frequently Asked Questions

Yes — Business Central has a native Shopify connector maintained by Microsoft, syncing orders, inventory, and customers in both directions without a third-party middleware layer.

Ready to see what Business Central can do for your retail & e-commerce business?

Book a call with a GeniusX consultant. We'll listen to how your business runs, ask the questions that matter, and give you a clear picture of what an implementation would actually involve.